THE CLIENT

Razor Charlie is a Latin eatery in Johannesburg serving zesty dishes and colorful drinks bursting with flavor. The courtyard space offers open air seating and covered cozy spaces and the vibrant d├ęcor is as lively at the cocktail hour.

KEYWORDS

Digital Strategy/Social Media/Content Creation/Design

THE OBJECTIVE

Razor Charlie set out to increase awareness, online engagement, bookings and revenue.

THE SOLUTION

Through targeted digital messaging and positioning Razor Charlie as a destination, FLANCE was able to increase online engagement as well as foot traffic. Advertising in Waze Maps was activated, prompting those driving past to take notice of the restaurant and stop in.

Results

106% Increase in Instagram followers
77% Increase in Facebook followers

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