THE CLIENT

Mia Beauty is a South African based company importing hand-selected skincare and cosmetic products from around the world. They offer a variety of eco-conscious and ethically sourced items which were previously unavailable in South Africa.

KEYWORDS

Logo/Packaging/Brand Identity/ Website/eCommerce/Customisation

THE OBJECTIVE

To convey Mia Beauty’s allure while communicating their noteworthy products and ethical philosophy.

THE SOLUTION

The visual identity showcases Mia Beauty’s daring yet feminine character. The range of primary colours suggests softness of skin, while the fresh headlines and bold secondary colours divert from the delicate. The eCommerce store was developed to feature the curated selection of products in an enticing and accessible way.

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