THE CLIENT

Medicentre is a Nigerian based healthcare company. They offer high quality, affordable primary healthcare services to people of limited financial means, as well as those with a lack of awareness of healthcare standards.

KEYWORDS

Design/Logo/Brand Creation/Pattern Design

THE OBJECTIVE

Transform the way Nigerians think about primary healthcare by instilling trust in the public about Medicentre’s doctors, caretakers, clinics, and services.

THE SOLUTION

The identity was developed to be flexible and applicable to both internal documentation and public-facing collateral. Internal communication, such as medical forms and stationary are clear and concise, while public-facing communication is bright and friendly and makes use of custom patterns and vibrant colours. The graphic language is dynamic and pliable, allowing Medicentre to communicate the affordability and quality in a way that is accessible to everyone.

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