THE CLIENT

Dragon Brewing Company is a South African-based craft brewery specialising in traditionally brewed ginger beer and ginger flavoured alcoholic and non-alcoholic beverages.

KEYWORDS

Design/Logo/Brand Creation/Packaging/Social Content/Social Media

THE OBJECTIVE

Create a brand identity that stands out in a saturated beer and beverage market while communicating the natural ingredients and strong ginger flavour. Dragon Ginger also required packaging and identity for new flavor varietals with varying levels of alcohol including 0%, 2%, 5%, and 8%.

THE SOLUTION

The logo, packaging, and identity were developed using high contrast colours and bold typography to indicate flavor and intensity. Additional flavours were communicated through corresponding colours. Social media content was generated to drive product awareness, build brand engagement, and inform people of stockists and suppliers.

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