THE CLIENT

Autoswift is a Cape Town based company that provides on-call private, secure, and safe transportation for luxury cars.

KEYWORDS

Design/Logo/Brand Identity

THE OBJECTIVE

Design a unique brand identity that illustrates speed and luxury. Communicate with an audience of private car owners and collectors, luxury dealerships, and service providers.

THE SOLUTION

The Autoswift logo and graphic elements were designed to evoke movement and speed. The subdued colour pallette of blues and greys illustrates credibility, while the minimalist san serif typeface ensures the focus is on the dynamic iconography.

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