THE CLIENT

Amatuli is the local leader of unique, imported artefacts and hand-sourced items from around the world. The Johannesburg warehouse overflows with inspiration and energy as traders, collectors, and explorers arrive to share stories and objects.

KEYWORDS

Logo/Brand Identity/Website/Social Media/Content Strategy/Content Creation/Digital Strategy/Design

THE OBJECTIVE

Bridge the gap between the in-store Amatuli experience and the digital world, while informing people around the world of the latest products, stories, and adventures.

THE SOLUTION

Amatuli’s visual identity conveys the diversity of the items and artefacts with its worn and well-travelled look. The stamp and custom-lettered logo allude to adventure and movement around the world.

The website and digital content strategy invite people to experience Amatuli for themselves by positioning the brand as a destination of exploration and home to thousands of unique artefacts waiting to be discovered.

Results

Growth in site traffic 44%
Growth in site traffic from social media 357%
Growth in site traffic from Facebook 359 %
Growth in site traffic from Instagram 682 %
Facebook_01

Leave a Reply