Going pink for breast cancer
October is Breast Cancer Awareness Month, a disease affecting every 1 in 8 women across the globe. Our client, Bridge Clinic, is the premier IVF and fertility services clinic in West Africa. As breast cancer is the number one cause of cancer-related deaths in Nigeria, Bridge Clinic wanted to raise awareness of this health issue and show their support by encouraging and reminding women to go regularly for breast check-ups.
Healthy women raise healthy families.
In addition to IVF services, Bridge Clinic also offers a Well Woman Health check, which includes a breast exam, to ensure that the women of Nigeria are happy, healthy and strong. Traditionally a website with a blue feel, our client has had an overwhelmingly positive reaction to the new pink look from Bridge Clinic doctors and nurses, as well as the public.